And even more crucially, when should you refrain?
Have had first-hand experience with this when I was a PM and improving experimentation velocity was a metric set within an objective-- "Teams might execute numerous minor tests to boost the metric of experiment velocity, which measures the number of experiments a team completes within a given timeframe". It was the opposite of being outcome focused, which is critical. This was a great read. Thanks.
Insightful . "A/B testing is a tool, not a principle. Principles, like "starting with customer outcomes that are grounded in insights and state hypotheses about those outcomes," guide your teams in their everyday projects." Love this point and overall super insightful. Thanks for sharing Mike.