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This made me think of the Lizard Optimization book by Gojko Adzic:

“Lizard Optimization is a technique for designing product development experiments by engaging long-tail users that seem to follow some unexplainable “lizard” logic. It can help you understand your audience better and improve your products.”

https://gojko.net/books/lizard-optimization/

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Excellent, thank you for the recommendation.

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