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Once again, I love the clarity of your thoughts. Is the brand of Web 2.0 based on the clarity of their user experience? Also, for the data, Gregory et al. (2021), AMR article provides a nice theoretical background. In my executive education class, I often talk about two types of moats. The traditional firms built moats based on scarcity, thus creating an entry barrier. Web 2.0 platforms built moats based on ubiquity, thus creating an exit barrier.

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Excellent and interesting point about traditional firms vs Web 2.0 platforms and how they differ with barriers to enter vs exit. Thanks for the article recommendation. I like their term "data network effects."

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