Great article Mike! Having worked at both public and VC funded startups, I can attest that the Revenue Trap is a far too common pitfall that many executive teams fall victim to (often times due to intense pressure from investors or due to incentive structures). Curious, if you could only pick 1 metric to replace EBITDA as the most important metric to focus on, what would it be? NPS, NDR, Churn %, or something else?
Great article Mike! Having worked at both public and VC funded startups, I can attest that the Revenue Trap is a far too common pitfall that many executive teams fall victim to (often times due to intense pressure from investors or due to incentive structures). Curious, if you could only pick 1 metric to replace EBITDA as the most important metric to focus on, what would it be? NPS, NDR, Churn %, or something else?
Thanks Robbie. I think if I had to pick a metric it would be engagement, however the business measure that for their customers.